Agency Rebrand: WhittmanHart Becomes Band Digital Inc

September 28, 2010 (Chicago, IL) – Digital agency WhittmanHart announced today the launch of a new brand identity – Band Digital, Inc. (www.BandDigital.com). A Digital Connection Agency, the new brand is an energized and accurate reflection of what the agency does best - deliver engagement that is the result of deeper connections with an audience.

The decision to rebrand was made in part as a response to the increased industry demand for connection-based digital marketing initiatives. The new brand also unhitches from the legacy of the WhittmanHart name, allowing the agency to embrace a new and more reflective identity.  

The company has a long and recognized history of connection-based marketing for iconic brands such as Harley-Davidson, AT&T and Frederick’s of Hollywood, as well as a roster of prominent pharmaceutical brands that includes Novartis.

“For years, our approach to digital marketing has been rooted in creating connections between people and brands that result in action and loyalty,” said David Skinner, CEO of Band Digital. “Yet, we all knew that the WhittmanHart name didn’t do much to encourage or grow this idea in or outside the agency. This rebrand is the culmination of months of effort to align our identity with our purpose.”

Band Digital’s services include behavioral insights, connection strategy, online media, social marketing, analytics, ecommerce, custom applications, mobile, SEO/SEM and video content production.
 
Most recently, the agency was hired as Digital Agency of Record by notable brands Frederick’s of Hollywood, Meijer and the American Egg Board.

About Band Digital, Inc.

Band Digital (www.BandDigital.com) is an independent, industry-leading Digital Connection Agency, focused on crafting interactions that inject meaning, interest and emotion into an audience’s experience with a brand. Alongside a complete portfolio of digital marketing services, Band Digital draws upon unique audience insights to develop actionable, engagement-driven marketing. Over the years, the agency has helped companies like Harley-Davidson, AT&T, Meijer, Lucas Arts and Frederick’s of Hollywood create deeper connections with their audience. Headquartered in Chicago, the agency has offices in Atlanta, Los Angeles and Philadelphia. Learn more at www.BandDigital.com.

###

Contact:
Stephanie Critchfield
Band Digital, Inc.
678-328-6604
scritchfield@banddigital.com