Band Digital to Speak at the 2011 Power of eMarketing Conference

April 14, 2011 (Chicago, IL) – Band Digital, a Digital Connection Agency, will be speaking at the eMarketing Association’s Power of eMarketing Conference, held April 19 and 20 in San Francisco. Running since 2002, the conferences are designed to provide content on best practices, case histories and processes for social, email and emerging technology.
 
This year’s Power of eMarketing conference will have three concurrent tracks: Social Marketing, Search Marketing and Email Marketing. The agency’s Director of Innovation, Tod Rathbone, and Director of Communications, Stephanie Critchfield, will be joining three panels in the conference’s Social Marketing track.
 
Starting at 2:00 pm on the first day of the conference, Stephanie will join the panel “Managing social media at your company – policies and best practices.” Then at 4:30 pm, Tod will join the “Building your following panel.” On day two, both will be on the panel “Social marketing: the positive and negative,” which kicks of at 1:00 pm.
 
“Each year, dozens of new technologies emerge. So each year we're near-constantly adding new channels to the pile,” said Stephanie Critchfield, Band’s Director of Communications. “Keeping up can be more than a small challenge for brand marketers who are also managing existing programs, budgets and teams. That’s why it’s so important that we join in conferences such as this – where marketers, vendors and agencies can discuss new technologies and what it means to the marketing landscape, while at the same time addressing best practices.”   
 
Learn more about the conference at http://www.emarketingassociation.com/2011/SF.
 
About Band Digital, Inc.
 
Band Digital (www.BandDigital.com) is an independent, industry-leading Digital Connection Agency, focused on crafting interactions that inject meaning, interest and emotion into an audience’s experience with a brand. Alongside a complete portfolio of digital marketing services, Band Digital draws upon unique audience insights to develop actionable, engagement-driven marketing. Over the years, the agency has helped companies like Harley-Davidson, AT&T, Meijer, Lucas Arts and Frederick’s of Hollywood create deeper connections with their audience. Headquartered in Chicago, the agency has offices in Atlanta, Los Angeles and Philadelphia. Learn more at www.BandDigital.com.