Check 'n Go Names Band Digital Interactive Agency of Record
December 14, 2010 (Chicago, IL) – Band Digital, a Digital Connection Agency, has been named Interactive Agency of Record for Check ‘n Go, a part of Axcess Financial. The agency has been tapped to drive the development of the Check ‘n Go brand in the digital space, as well as to reach, educate and retain new and existing audiences.
Check ‘n Go, launched in 2004, is a leading source of innovative financial solutions, including installment loans, payday online loans, title loans, check cashing and prepaid debit cards.
“Continually pursuing and gaining broad, deep understanding of our customers is essential for success in our business,” said Mike Cammon, Vice President E-Business of Check ‘n Go. “Band Digital’s approach to insights closely aligns with ours. They also bring some very fresh thinking about how to drive interest and loyalty.”
The agency will be focused on continually optimizing several key components of Check ‘n Go’s digital marketing mix, including SEO, SEM and display advertising, as well as refining the user experience for greater ease-of-use.
“Check ‘n Go has a great opportunity in today’s economy to establish itself as an approachable and preferred financial solution for a broad group of consumers,” said Chip Weinstein, President of Band Digital. “We’re excited to get started on developing a strategy that not only helps them meet their growth objectives, but also shapes a sharp and recognizable brand image in their industry.”
About Band Digital, Inc.
Band Digital (www.BandDigital.com) is an independent, industry-leading Digital Connection Agency, focused on crafting interactions that inject meaning, interest and emotion into an audience’s experience with a brand. Alongside a complete portfolio of digital marketing services, Band Digital draws upon unique audience insights to develop actionable, engagement-driven marketing. Over the years, the agency has helped companies like Harley-Davidson, AT&T, Meijer, Lucas Arts and Frederick’s of Hollywood create deeper connections with their audience. Headquartered in Chicago, the agency has offices in Atlanta, Los Angeles and Philadelphia. Learn more at www.BandDigital.com.